Downlow is all about indulgent, slow-cooked, meaty goodness, served fast and with a playful attitude. Nostalgic mid-century type and layout borrow from classic ‘Americana’ barbecue joint branding, while the classic red, white and blue palette references the USA, home of BBQ. Referencing classic fast-food restaurant brands, Downlow’s palette is restricted to flat but vibrant primary colours, while illustrations pump up the personality and provide a bit of comic relief.