Good George was started to challenge the status quo of boring, mass produced beer. Now they’ve come after whisky. The People’s Cut is no secret handshake or private club, it’s a celebration of togetherness. As a sub-brand, The People's Cut embodies the Good George ethos of challenging the status quo and bringing bloody good drinks to the people, while generating its own intrigue and excitement. With some family traits from the Good George master brand woven into a more idiosyncratic and utilitarian aesthetic, The People's Cut is a brand truly unique in the whisky market, positioning itself as Good George's cooler, more sophisticated (but slightly rebellious) cousin.