Brand Colour
whare hoahoa
Studio
Whakamoemiti
Recognition
Design Lead
Motion
3D Rendering
Copywriting
Brand Strategy
Jackson Croucher
Pou Auaha
Creative Director
Alexander Wastney
Kaimahi
Team

Giuliana Bottari

Thomas Casey

Loryn Engelsman

Lex Fleming

Charlotte Lowe

Essi Airisniemi

momotuhi
Typefaces

Matter by Displaaay

Freight by Joshua Darden

Whakaahua
Photography

Jess Koretz

paetukutuku
Website

Hamilton Gardens sought to elevate its visitor experience with a new arrival centre and the introduction of paid entry, aligning with its international reputation. However, the existing brand lacked a cohesive narrative and identity. To support its status as a destination, a new brand strategy, identity, and wayfinding system were needed. We collaborated with Hamilton City Council and mana whenua to develop a cultural narrative and brand strategy that invites visitors to "explore a world more wonderful," immersing them in the unique stories of each garden.

Explore a world of wonders
No items found.
No items found.
01
Te Whare Taonga o Waikato
Discover Our Taonga
Civic
Design Lead
;
Motion
;
Copywriting
;
Brand Strategy
;
01
Reggie's
Pizza, pasta, wine, etc.
Hospitality
Design Lead
;
Motion
;
Web Design & Build
;
Brand Strategy
;
Copywriting
;
01
Chronoptics
3D Sensing Wizardry
Technology
Design Lead
;
3D Rendering
;
Motion
;
Web Design & Build
;
01
Harrows
Crafted for connection
Retail
Design Lead
;
Brand Strategy
;
Copywriting
;
Motion
;
01
Cap Plastics Now
Big Plastic, Big Oil, Big Emissions.
Activism
Motion
;
01
PE. Club
Pull Your Socks Up
Personal Services
Design Lead
;
Motion
;
Brand Strategy
;
Copywriting
;
01
Waikato Scientific Instruments
Made Measurable
Technology
Design Lead
;
Motion
;
3D Rendering
;
Web Design & Build
;
Copywriting
;
01
Gallagher eShepherd
Revolutionising farming in the digital age
Agriculture
Design Lead
;
3D Rendering
;
Motion
;
Copywriting
;
Brand Strategy
;
01
Energy Profits
Make polluters pay.
Activism
Motion
;
01
Nelson Giants
Nelson proud
Sports
Design Lead
;
Motion
;
3D Rendering
;
01
Liminal
For big thinkers
Personal Services
Design Lead
;
Web Design
;
Brand Strategy
;
Copywriting
;
01
Downlow BBQ
It's about to get messy
Hospitality
Design Lead
;
Brand Strategy
;
Copywriting
;
Naming
;
01
People's Cut
Get Your Cut
Hospitality
Design Lead
;
3D Rendering
;
Copywriting
;
Naming
;
No items found.