PE Club isn’t just about workout sessions; it’s a comprehensive approach to wellness offering a lifestyle that is realistic and sustainable. Employing a vibrant '80s fitness aesthetic and a Miami vice colour palette, we crafted a playfully nostalgic identity to resonate with the target market and generate a buzz for the client’s new venture. Our heavy hitting wordmark is unapologetically bold, while ITC Garamond Condensed and Neue Haas Unica pay homage to vintage sportswear posters. We also developed a unique 'Sunstripe' icon, combining a sunrise with a sense of movement and momentum, like an early morning run along the beach. Better pull your socks up.