Perched atop the Made development in Hamilton East, Reggie’s is the newest addition to the precinct's dining scene, offering some of the best riverside views in town. With an approachable, unfussy take on Italian dining, Reggie’s pairs friendly service with a beautiful space and great atmosphere. The brand strategy captures this balance perfectly, positioning Reggie’s as “chill enough for kids, nice enough for your hot date.” The result is a bold yet casual identity that’s high-quality yet playful. The primary wordmark is a custom script, featuring cheesy curves and saucy swashes that celebrate the charm of hand-painted signage often seen in classic Italian restaurants. The animated version, inspired by melting cheese, adds a fun and distinctive touch, reflecting the restaurant’s warm and laid-back vibe.